I was wrong.
Seems Etam either origins from Spain nor France
Read:
"Etam was launched by Max Lindemann, a German stockings manufacturer. In 1916, Lindemann decided to venture into the retail arena, launching his own line of lingerie and opening his first store in Berlin. Lindemann chose the name Etam for his retail activity, a name taken from the etamine fabric used in much of his undergarment production."
it was launched in Germany
http://www.answers.com/topic/etam-developpement-sa?cat=biz-fin |
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