RuG's marketing department is not only the best in the country, but also constantly regarded as one of the best internationally. Several Professors from this department are also associated with Yale, Michcigan, and UCLA in USA. The following parts are some information about the department.
Research
Research of the Department of Marketing is conducted within the research school SOM , and many of its researchers are (associate) fellow of SOM. Research projects often deal with rich empirical data, combined a strong theoretical foundation and sophisticated methodology. The aim is to study real-world marketing problems in a rigorous scientific manner. The list of topics addressed include: promotions, customer relationship management, retailing, pharmaceutical marketing, and market dynamics. Members of the department frequently publish in international top marketing journals. The research of the marketing group has received the highest possible score (a five on all dimensions) in the most recent accreditation.
Education
This Master’s degree specialization in Marketing is taught by top specialists with an international reputation. Courses are of a high standard, and high standards are also expected of students. Most courses focus not only on theory, but also on how it is applied in practice in many different ways. Students are often asked to present a practical solution to a problem. There are also plenty of opportunities for studying abroad, and the programme is an ideal foundation for a career in marketing.
Erasmus's marketing is quite good as well. However, Tilburg and Amsterdam are not so good at Marketing, because they focus more on Economics. |