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Unit
| Author(s)
| Title
| Publisher
| 1
| Zeithaml, V., Bitner, M.J., Gremler, D.D.
| Services Marketing, Integrating Customer Focus across the Firm
| McGraw-Hill
International Edition
| 1
| Cavagnaro, E. and F. Bosker
| Services and Sustainability, A travellers’ guide
| Leeuwarden: CHN University
| 2
| Easterby-Smith, M., Thorpe, R., Lowe, A.
| Management Research, An Introduction
| Sage Publications
| 2
| Fitzsimmons & Fitzsimmons
| Services Management
| McGraw-Hill
| 2
| Ciaran Walsh
| Key Management Ratio’s
| PH/Pearson
| 3
| Mintzberg, H., Ahlstrand, B., Lampel, J.
| Strategy Safari
| PH/Pearson
| 3
| Whittington, R.
| What is Strategy – and does it matter?
| Cengage Learning
| 3
| Covey, S. R.
| The 7 habits of highly effective people
| Simon & Chuster
|
Unit
| Author(s)
| Title
| Publisher
| 2
| Fisher, C.
| Researching and writing a dissertation for business students
| Prentice Hall
| 2
| Swales, J
& Feek- Beer , C.
| Academic Writing for Graduate Students, Second Edition : Essential Tasks and Skills
| University of Michigan Press
|
[ 本帖最后由 queen-mary.87 于 2010-1-14 15:46 编辑 ] |
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