The literature for the Specialization Course Marketing：
Aaker, D.A. (2005). Strategic Market Management. 7th edition. Wiley.
Malhotra, N.K. (2004). Marketing Research, an Applied Orientation. 4th edition. Prentice Hall, ISBN 0-13-033716-1. 5th edition is also okay.
The literature for the Specialization Course Finance:
Grinblatt, M., and S. Titman, 2002, Financial Markets and Corporate Strategy, second edition, McGraw-Hill (ISBN 0-07-112341-5).
如果哪位有书的话请email我，icesascb@hotmail.com，或者发短消息也行。非常感谢！ |
登录
